Principles of marketing
Type
Book
Authors
ISBN 13
9789719802181
Category
ENTREP
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Publication Year
2014
Publisher
C&E Publishing, Inc., Philippines
Pages
xiii, 113 pages
Subject
General management
Abstract
Principles of Marketing is a work-textbook intended for Business Administration students. The book aims to enhance students' knowledge of the basic principles and foundations of marketing, with emphasis on the 4 P's, namely product, price, placement, and promotion. The book also tackles marketing practices and trends in the Philippines and in the world. Each chapter ends with brief articles on the world's top global brands, most reputable companies, and well-loved Filipino advertisements.
Description
Illustration ; 22 cm
Includes bibliographic reference and index
Includes bibliographic reference and index
Number of Copies
5