Principles of marketing
Type
Book
Authors
ISBN 13
9789712352423
Category
ENTREP
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Publication Year
2008
Publisher
REX Book Store, Philippines
Pages
xv, 326 pages
Tags
Abstract
This is a revised edition of the book ”Principles of Marketing” .
Three new chapters are added to the original fourteen, ”Consumer Behavior”, ”The Buying Behavior of Organizational Markets”, and ”Mini-Cases. "
As with the original,each chapter 15 provided with ”Questions for Review and Discussion” and ”Suggested Items for Research”.A summary and an exercise are also new features placed at the end of each chapter.
It is hoped that this hook will serve, like the original, the needs of students taking basic course in marketing.
Three new chapters are added to the original fourteen, ”Consumer Behavior”, ”The Buying Behavior of Organizational Markets”, and ”Mini-Cases. "
As with the original,each chapter 15 provided with ”Questions for Review and Discussion” and ”Suggested Items for Research”.A summary and an exercise are also new features placed at the end of each chapter.
It is hoped that this hook will serve, like the original, the needs of students taking basic course in marketing.
Description
Newsprint ; Ill. ; 22 cm
Includes bibliographic references
Includes bibliographic references
Number of Copies
5