Marketing strategies, Marketing -- Business 

Welcome to the world of marketing-and what an exciting world it is! This text, entitled Marketing Essentials, introduces you to one of the most vital career areas you could ever explore-an
area that involves determining customers’ needs and then deciding how best to satisfy those needs.

Marketing offers you a vast spectrum of interest areas from which to choose. Perhaps selling interests you. Perhaps product promotion looks intriguing. Perhaps you want to distribute goods . . . or buy them . or price them . . . or package them. Maybe you have even dreamed of starting your own business.

In marketing, all of these possibilities are open to you. You could stick to one specific area-selling, for example-and still investigate the many other functions of marketing in the course of doing your daily work. The career opportunities are fascinating and rewarding. Let’s take a closer look at them. 

Hardbound ; Ill. ; 26 cm