Introductory microeconomics
Type
Book
Authors
ISBN 13
9789712367359
Category
ENTREP
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Publication Year
2014
Publisher
REX Book Store, Philippines
Pages
xiii, 237
Subject
Economics
Tags
Abstract
The book introduces college students to the economics of the consumer and the firm. This textbook includes basic theories on economics and their application to consumer. In application, students are expected to recognize how these theories work in the economic realities in other fields of business. The book starts with an overview of market behavior against the background of the basic concepts of economics as a social science. It then discusses the underlying behavior of the markets, particularly of the consumer as buyer and the firm as producer, The last part is an integrated study of the different types of markets with the interactive behaviors of consumers and firms.
Description
Illustration ; 26 cm ; Newsprint
Includes appendix, bibliographic references and index
Includes appendix, bibliographic references and index
Number of Copies
5
