Marketing 

Across five continents, in more than 40 countries, and in 24 language's, students and professors rely on Kotler/Armstrong’s Principles of Marketing as the most-trusted source for teaching and learning basic marketing concepts and practices. More than ever, the sixteenth edition introduces new marketing students to the fascinating world of modern marketing in an innovative, complete, and authoritative yet fresh, practical, and enjoyable way. In this sixteenth edition, we've once again added substantial new content and poured over every page, table, figure, fact, and example in order to keep this the best text from which to learn about and teach marketing. Enhanced by MyMarketingLab, our online homework and personalized study tool, the sixteenth edition of Principles of Marketing remains the world standard in introductory marketing education. 

Newsprint ; Ill. ; 28 cm
Includes bibliographic references, appendices and index